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Alamo Drafthouse installs first dual Sony projector system.

Alamo Drafthouse Cinema has installed the first high-brightness Sony SRX-R515DS dual 4K projection system in the US at its freshly-renovated New Mission site in San Francisco. Named ‘Coolest Movie Theater in the World’, the forward-looking chain has extended its 4K fleet further with Sony R500 Series projectors at new screens in Laredo and Omaha.

Iconic theatre restored to glory with America’s first SRX-R515DS

Innovative US cinema operator Alamo Drafthouse has purchased the first high-brightness Sony SRX-R515DS dual 4K projection system in the US.

Alamo Drafthouse New Mission opens its doors in late 2015 at 2550 Mission St., SF.  Formerly San Francisco’s historic New Mission theatre, the iconic century-old movie palace has been restored to its former glories after four years of painstaking work. 

Delivering high on-screen light levels for bright, detail-packed true 4K pictures in 2D or 3D, the freshly-installed SRX-R515DS gives patrons a spectacular view of first-run features, arthouse classics and more.

Named ‘Coolest Movie Theatre in the World’ by, Alamo Drafthouse puts a premium on image quality as a central part of its commitment to provide audiences with a truly exceptional entertainment experience.

Currently operating a total of 20 sites across the US, the pioneering chain has extended its 4K fleet further. New Sony SRX-R500 series projectors have been installed at Alamo Drafthouse’s recently opened site in Laredo, TX, and the brand-new La Vista multiscreen complex in Omaha, NE, that’s scheduled to open before the end of 2015.

4K picture quality that’s ahead of the game

“Ever since installing our first 4K projector, we’ve known it’s the only way to give customers the picture quality they deserve”, says Tim Reed, Chief Development Officer at Alamo Drafthouse Cinemas.

“More recently we carefully compared 4K offerings from all manufacturers. It was clear from the outset that Sony’s SRX-R500 series was way ahead of the game for picture quality in terms of detail and colour – and especially its extra-high contrast ratio.”

Delivering a unique movie-going experience

Alamo Drafthouse Cinema was founded in 1997 by Tim and Karrie League as a single-screen mom and pop repertory theatre in Austin.  Today the chain has built a reputation as a movie lover’s oasis, combining food and drink service with unique programming and star-studded special events.

Contact your local Sony Solutions Specialist today to find out more